MST
Phoenix, AZ
MST
Phoenix, AZ
Scope: Brand Naming
Credits: Brand identity and packaging design by Tastebuds Creative
Featured in: Forbes, Erewhon, Whole Foods
As a New York Times Bestseller for her cookbooks and brand, The Defined Dish, Alex Snodgrass and her team were in the stage of every product development’s most pressing task — finding a name. Partnering with Tastebuds, we researched, brainstormed, and worked with the greater team to find name options for Alex’s wholesome dressings. We aimed to find a brand name that felt welcoming, paired well with the Defined Dish brand, and ultimately would help the brand become a pantry staple for quick, healthy meals that don’t sacrifice flavor. Inspired by meal terms, neighborly sayings, and phrases that had a nod to being a companion, Side Dish was the option that rose to the top and became the name we compared all other ideas to, a sure sign that we found something irresistible.
